Audience

Audience is a group of people or person who witnesses something. This can happen at any time it happens nearly all of the time. This however can be used for more profit gaining purposes. For this is I shall be looking at more profitable reasoning behind having an audience. To do this I shall explain some different theories. These are the Hypodermic Needle theory, Audience responses, User & gratification/ personal identity and Surveillance.

Hypodermic Needle Theory:
This is a theory where it says that the audience is an empty vessel and that the people creating what ever we are being an audience to need to fill our heads. This is simply saying that we have no actual knowledge and only the creators can help us.

Audience Responses:
There are three different types of responses these are Preferred reading what is where the audience is impressed by everything they see. Then there is Negational reading this is where the audience are impressed by some of the elements of the film and what it is offering. Lastly there is Opperstion reading this is where a person shall criticise most of the film by finding flaws in most of it.

User&Gratification/Personal Identity:
This is when the creators get the audience to view themselves. the point of this is to get the audience to think that they need the product they are selling. As it's meant to make you feel like that you want it, that you want to have it.

Surveillance:
This is how we get our news. This can be manipulated so that it convinces us to act in a particular way so that we buy what they want us to. This can also be used so that we think in a particular ways it'll change our actions what could possibly change our lifestyle.