WJEC 2012 British and American film

Part A
Why are cinemas still important for both audience and producers?

I feel cinema is still important for both audience and producers as it apart from generating lots of money for both cinema and production studio creates an un-match-able experience. In addition it is also part of a culture which most people don't wish to see be diminished.

The reason that cinemas are important to producers is that it gives them a chance to use other films to there advantage. For example if they were creating a sci-fi film they would ask to have their trailer shown at other sci-fi films as it's being advertised to their target audience directly as it'd have more affect at a sci-fi film than a romance. This then would generate more profit for the film for the production company as it is being shown to those who would want to see something like that. From the audience point of view having an trailer shown to them when watching another film means that they are being told they would most likely like the film. This is an example of respeptive theory where it says that the audience don't know what they want and that the production studios know what we want.

Another reason that cinema helps the audiences is that many movies now are put onto DVD and Blu-Ray however having a cinema means that they can show the passion they have for the film. It also is a type of reward for showing this dedication as when going to see a film there you are given an experience as the image and sound can not be matched. With Producers releasing a film in a cinema means that more money can be made. This is because when a film is made they send it to cinemas which will then create a large profit then it'll be released on DVD which again will make even more money menaing that they have two points of large income.